Entering an expanding market with a technologically advanced product can be more challenging than it first appears; there are countless examples of failure.

Boston Strategies International (BSI) recently helped one of our clients enter a complex, multi-tiered, and global supply chain in 5 steps:

  1. Screened the market for the most attractive segments
  2. Matched the client with high-potential partners in the most attractive segments
  3. Developed customized ‘win-win’ value propositions for each potential partner
  4. Arranged face to face meetings with the potential partners
  5. Facilitated negotiations and contracting
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