Product Development Case Studies
CASE STUDY:
NEC ENERGY SOLUTIONS
PROBLEM
- Energy market liberalization created an explosion of opportunities for renewable energy technology vendors
Scope and Approach
- Analyzed industry competitive dynamics
- Modeled potential electricity optimization improvements
- Defined strategic markets and product technology opportunities
- Set stage for alignment between country, regional, and global R&D and regional marketing initiatives
RESULTS
- 33% annual growth potential
%
annual growth over 10 years
CASE STUDY:
SIEMENS
PROBLEM
- Potential misalignment of pricing vs. competitors and value provided for certain industries and applications
Scope and Approach
- Profiled detailed the requirements of various market segments
- Analyzed competitive dynamics, costs, price, and margins
- Highlighted areas of opportunity by specific products, features, and applications
RESULTS
- Revenue uplift potential in a $20 billion market
REVENUE UPLIFT
BILLION DOLLAR MARKET
CASE STUDY:
SAUDI ARAMCO
PROBLEM
- Intellectual property ownership by vendors was limiting commercialization potential
Scope and Approach
- Conducted primary and secondary research into emerging technologies
- Prioritized leaders for partnership negotiations
- Coordinated commercial and R&D dialogue with vendors
RESULTS
- 10-year master agreements
- 28% reduction in capital cost
%
reduction in capital cost
“Our negotiations have gone very well. Your assessments were spot on.”
—Capital Acquisition Strategist