Scientific Research Case Studies

CASE STUDY:
NEC ENERGY SOLUTIONS

 

PROBLEM

  • Energy market liberalization created an explosion of opportunities for renewable energy technology vendors

Scope and Approach

  • Analyzed industry competitive dynamics
  • Modeled potential electricity optimization improvements
  • Defined strategic markets and product technology opportunities 
  • Set stage for alignment between country, regional, and global R&D and regional marketing initiatives

RESULTS

  • 33% annual growth potential

*Potential benefits identified on work in scope

%

annual growth over 10 years

CASE STUDY:
SIEMENS

PROBLEM

  • Potential misalignment of pricing vs. competitors and value provided for certain industries and applications

Scope and Approach

  • Profiled detailed the requirements of various market segments
  • Analyzed competitive dynamics, costs, price, and margins
  • Highlighted areas of opportunity by specific products, features, and applications

RESULTS

  • Revenue uplift potential in a $20 billion market

*Potential benefits identified on work in scope

REVENUE UPLIFT

BILLION DOLLAR MARKET

CASE STUDY:
SAUDI ARAMCO

PROBLEM

  • Intellectual property ownership by vendors was limiting commercialization potential

Scope and Approach

  • Conducted primary and secondary research into emerging technologies
  • Prioritized leaders for partnership negotiations
  • Coordinated commercial and R&D dialogue with vendors

RESULTS

  • 10-year master agreements
  • 28% reduction in capital cost

*Potential benefits identified on work in scope

%

reduction in capital cost

“Our negotiations have gone very well. Your assessments were spot on.”

—Capital Acquisition Strategist

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